Having your own narrowcasting TV channel in your showroom or waiting room sounds good. But for you as a dealer, it must not be too much work. Thanks to Instore Broadcast Narrowcasting it won’t be. Especially for Volkswagen dealers we provide a service called Volkswagen TV, for which we take care of the complete programme for your TV channel, so you don’t have to worry about that. This way, you benefit from the many advantages of narrowcasting, without too much cost in money and time.
With our software (license) your TV channel always has up-to-date content. Thanks to advanced technology we are able to convert your occasion stock to animated videos fully automated. When a new car is delivered our system can, fully automated again, play a personal congratulations video for your customer. In this video even the very car your customer has just bought is seen in the right colour with its own license plate. Your customer will be both surprised and delighted with this personal approach. However, Volkswagen dealers who choose for Volkswagen TV enjoy even more content for which you need not do anything. The content team of Instore Broadcast will ensure that your channel is always up-to-date. Videos of new models are added and outdated content is of course removed. In addition, we check daily if there are any new press releases or nation-wide campaigns, which we subsequently convert. Of course we also put your own (video) content on your channels, or give you the option of doing this yourself. Anything is possible.
To be of even more service to you, the WebApp was developed. Using this app, you can start special model playlists if, for instance, your salesman has an appointment with a prospective buyer. The play list contains videos about the selected model, including some after-sales offers that may convince the customer to buy additional options. The WebApp is an excellent way for targeted use of narrowcasting for better sales results. The WebApp is not our only unique solution. With Airplay you stream directly to the IB player, without needing additional hardware or Apple TV. Using a tablet, PC or telephone, your salesman can stream YouTube, live TV broadcasts or a PowerPoint presentation directly. Opening a car configuration App that the customer can watch on TV is another option.
Although the Volkswagen TV channel can be filled without your intervention, you always have the option to add content yourself. If you want to promote special offers, adjust opening hours of your showroom or workplace or post photos yourself, this can be done simply. Using pre-formatted templates you can easily make content adjustments to your TV channel. With the aid of the library, which has a large collection of images available of all models, after-sale items and lifestyle products. This is done in a minute.
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- Ilker Esmer, Manager marketing and customer service, Huiskes-Kokkeler car group
Professional club with full focus on narrowcasting, total unburdening of content management, freedom to adapt content ourselves or have everything run automatically, streaming of mobile/tablet to the players works well.
- Theo van Bergen, Volkswagen van den Udenhout
I chose Instore Broadcast because the system works flawlessly, is always up-to-date and provides excellent image quality. Often, new videos from our importer can be viewed the same day, as are new offers and/or campaigns. In a word: I can recommend Instore Broadcast to everyone, no need to worry about anything!
- Gerben Remmelts, Process and innovation manager, Wittebrug
For Wittebrug, customers’ experiences are very important. By using narrowcasting of Instore Broadcast, we combine the (automatically supplied) brand expressions with our own customer-oriented content. We do all this centrally and real-time from our marketing department. For us, Instore Broadcast is the ideal partner, in part because of the collaboration in searching for and expanding innovative options offered to us by narrowcasting.