Want to keep customers informed on the latest models of your brand? The latest press releases about ŠKODA or other current news shown directly on your screens? With narrowcasting of Instore Broadcast this is possible. And we go one step further especially for car dealers. Car dealers can be granted a license for their own brand-related TV channel. A channel you do not need to fill yourself, but which we will fill for you. We have developed various applications to keep your channel up-to-date, without any cost of time or a lot of money for you. We call it ŠKODA TV.
ŠKODA TV is specifically aimed at your brand and contains a fully automated occasion stock. The occasions are converted to animated videos thanks to advanced technologies, without intervention by you or us. With this, you will surely attract the attention of (prospective) customers. You will also enjoy up-to-date content about various models if you choose ŠKODA TV. Videos of new models are added by us, while videos of older models are removed. So no worry for you about that. Finally, we check daily if there are any new ŠKODA press releases, nation-wide campaigns or unique offers. If there are, they will be processed by our editors into animated videos that are played on your channel. If you have information that you want to show on your TV channel (for instance a regional offer) or if you as a ŠKODA dealer want to add something to your TV channel yourself, this is of course possible. Thanks to our intuitive video templates this is very simple. We also put your own (video) content on your channels if you wish. With ŠKODA TV you are free to use both automated and manual input or editing.
Your ŠKODA TV channel can be provided with various unique applications. Among other things, we developed the WebApp. With it, you can play special model playlists when an interested customer is in the showroom. This playlist contains videos on the selected model, including several after-sales offers with which you can entice the customer to purchase additional options. An incentive for better sales results.
Besides the WebApp ŠKODA TV offers more unique options. With Airplay you can stream directly to the IB player, without needing additional hardware or Apple TV. Through a telephone, tablet or PC your salesman can stream live broadcasts, YouTube videos or a PowerPoint presentation directly. Watching live on TV using, for instance, an auto-configuration App that has been installed on a telephone is also an option.
As mentioned before, you can also add videos to the ŠKODA TV channel yourself. This is very simple with the use of pre-formatted templates in your own corporate identity. Simply fill in the opening hours of your establishment, mention local offers or add a wonderful photo. It is all possible with Instore Broadcast Narrowcasting. The library has a large collection of images available of all models, after-sales items and lifestyle products. These can be used freely.
INFO, DEMO OR PILOT? CONTACT US!
- Gerben Remmelts, Process and innovation manager, Wittebrug
For Wittebrug, customers’ experiences are very important. By using narrowcasting of Instore Broadcast, we combine the (automatically supplied) brand expressions with our own customer-oriented content. We do all this centrally and real-time from our marketing department. For us, Instore Broadcast is the ideal partner, in part because of the collaboration in searching for and expanding innovative options offered to us by narrowcasting.
- Rachied Habbab, Branch manager, Maas car group
As Maas car group we have chosen Instore because we want to provide our customers with up-to-date information about our brands at any time. A new model? Without being asked, it is shown on all screens within a day. A special campaign, arranged within a day! Simply a great company to communicate and collaborate with, to bring our products to the customers’ attention in a good way!
- Kim Loonen, Marketing manager, Ban Tilburg-Bastianen group
We chose Instore Broadcast because they unburden us entirely in the information provision on the screens. Videos and news are always up-to-date and are posted quickly. Besides the conversion of these videos and news from the importer, we also have the freedom to add our own content in a quick and user-friendly way. In a word, with Instore Broadcast we are completely unburdened and don’t need to worry about the content on the screens: always up-to-date and in a good quality.