Exclusiveness on your screens
All Porsche dealers in the Netherlands have Instore Broadcast Narrowcasting’s Porsche TV. As a result, they have a narrowcasting channel which they do not need to invest much time in, entirely geared to the Porsche brand and always provided with the most up-to-date information.
Porsche TV is filled automatically for a large part. Every check is made to see if there are any new press releases, nation-wide offers or nation-wide campaigns. If so, they are converted by our editors to animated videos that are flawlessly played on the TV channel. In addition to this, it is also checked if there are any new occasions in an automated link to Porsche AG. These are also converted to dynamic videos and posted on Porsche TV. Older occasions are removed simultaneously.
Besides automatic content, Porsche TV can also be filled with customer-specific information. Porsche dealers can easily post their own photos or texts using pre-formatted templates. This way, everyone with a login code is enabled to present more information. After storing, this self-added information is automatically rendered to animated videos in Porsche’s corporate identity. When filling the templates, one has an extensive library full of images of Porsche models, after-sales items and lifestyle products at one’s disposal.
Our Porsche dealers not only enjoy the standard functions of Instore Broadcast Narrowcasting software. The unique options we added are also present in a Porsche TV account. Porsche dealers can use both WebApp and Airplay. With WebApp, special model playlists can be started without problems when there is a (prospective) buyer in the showroom. These playlists contain attractive videos about the selected model, including a number of after-sales offers. This will stimulate the prospective buyer to purchase additional options with the selected Porsche model. Besides WebApp, we also offer our Porsche dealers Airplay. This enables dealers to stream directly from a tablet, PC or laptop to the IB player. Car configuration apps on a tablet or telephone can easily be streamed to the IB player as well, so the customer can watch instantly. PowerPoint presentations, live broadcasts or YouTube videos can be shown on your TV screens without additional hardware or Apple TV.
In addition to the regular narrowcasting broadcast, for Porsche we also ensure that the 24 Hours of Le Mans can be viewed in all Porsche dealer establishments. This way, all visitors of the showroom can watch Porsche race to the victory in this great event!
INFO, DEMO OR PILOT? CONTACT US!
- Pieter Bas Elskamp, Product marketeer, Porsche
Instore Broadcast unburdens and supports us well in making accessible various content to and for our dealers. Fast switching, a flexible attitude and thinking with us about new options and solutions make this a pleasant partnership.