Your own narrowcasting TV channel in your showroom or waiting room sounds appealing. However, as a dealer, you don’t want to spend too much time on it. Thanks to Instore Broadcast Narrowcasting you don’t have to! For Ford dealers we deliver a service called Ford TV, where we take care of the complete interpretation of your TV channel so you do not have to worry about it. This way you can benefit from the many advantages of narrowcasting, without the time investment.
As a Ford car dealer you want to profile your brand optimally. Narrowcasting is a logical solution. A lot of work? Not if you opt for the Ford narrowcasting capabilities of Instore Broadcast Narrowcasting. We offer you, on the basis of a narrowcasting software license, your own TV channel that is completely filled and maintained by us. You do not have to worry about it yourself and you can continue to focus on your daily activities.
Filling and maintaining your Ford TV channel is both automatic and editorial. We perform daily checks on the latest Ford used cars, demo cars and stock models which are automatically converted into attractive videos. We also check the latest Ford news and add the latest press releases, national offers and promotions to your narrowcasting channel. Special model promos get a prominent place in addition to the existing content. The current weather forecast is also visible on the narrowcasting screens in your showroom, waiting room or at the service counter. In addition to all the content that we post for you, you may want to add specific dealer information yourself. Our pre-designed templates make this very easy. Do you want us to add it for you instead? When you submit the data to us, we will immediately get to work.
Ford TV is not only an affordable narrowcasting channel. In addition to brand-related broadcasts, we also offer you a number of interactive options. Using Airplay, for example, you can stream directly from a tablet or phone to the IB player. Show live broadcasts, videos and presentations without having to purchase additional hardware or use it to show an auto configurator app on TV. In addition to Airplay, we have added the WebApp to our narrowcasting offer. A versatile app that allows you to launch model playlists, for example when you are talking to a customer. The playlists contain videos about the selected model along with special aftersales offers so the chance of a customer purchasing additional options is increased, and sales results will receive a boost.