Advantage thanks to our technology
Want your own narrowcasting channel but not spend too much time on it? This is possible if you go for Audi TV. In that case, we give you access to a completely filled TV channel fully geared towards your brand. New occasions, press releases and much more. If you choose Audi TV you are assured of an extensive TV channel full of up-to-date content.
Audi TV is partly filled automatically. Thanks to the use of the latest technologies we are able to convert the stock of new occasions automatically to animated videos that are instantly shown on your TV channel. Videos of the latest Audi models are added to your channel by us – without your intervention – as are press releases, special offers and nation-wide campaigns. These are predominantly from the Audi Newsroom and are processed into animated videos by our editors.
An innovative addition to the Audi TV channel for dealers is the fully automated congratulations template upon delivery of the car. This is personal and fully geared to the purchase of your customer. When the car is picked up, the system plays a personal congratulations video with even the license plate, the model of the car and its colour match the customer’s car. The customer will be happily surprised.
In order to have the Audi TV channel fully meet your wishes new options and new technologies will always be added to the channel. Among other things, we have developed the WebApp – an app with which you can start special model playlists, for instance during a conversation with a prospective buyer. These playlists contain videos on the selected model, as well as special after-sale offers. This increases the chance of the purchase of additional options, and sales results will get a boost.
Besides the WebApp there are more options to introduce customers interactively to special Audi models and options. The use of Airplay makes it possible to stream directly to the IB player with, for instance, a telephone, tablet or PC. Your salesman can thus easily open a car configurator App, allowing the customer to watch via TV, but he or she can start a PowerPoint presentation, live TV broadcasts or videos on YouTube just as easily. This option is available for devices with Microsoft Windows, Apple iOS and Google’s Android operating system.
However, you are not obliged to have the entire content of the Audi TV channel filled automatically and by us. If you want to adjust the opening hours of your business, post local offers or wish to post a text or photos yourself, this can be done manually using pre-formatted templates. In addition, the library has a large collection of images available of all models, after-sales items and lifestyle products. These can be used freely.
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- Daniel Smits, Managing director, Audi Wittebrug
Audi Wittebrug has used Instore Broadcast since 2012 to take care of our Audi TV channel. The channel offers a wide variety of information, is up-to-date and offers many options for the application of our own content. Last but not least Instore Broadcast takes the worry about monitoring and updating the channel completely out of our hands. With sort, personal lines and fast switching Instore Broadcast manages to surprise us time after time.
- Ilker Esmer, Manager marketing and customer service, Huiskes-Kokkeler car group
Professional club with full focus on narrowcasting, total unburdening of content management, freedom to adapt content ourselves or have everything run automatically, streaming of mobile/tablet to the players works well.
- Rachied Habbab, Branch manager, Maas car group
As Maas car group we have chosen Instore because we want to provide our customers with up-to-date information about our brands at any time. A new model? Without being asked, it is shown on all screens within a day. A special campaign, arranged within a day! Simply a great company to communicate and collaborate with, to bring our products to the customers’ attention in a good way!