With narrowcasting, information is offered to a specific target group through screens. Narrowcasting can be used in many places: in shops, restaurants, showrooms, canteens, offices, vehicles, both inside and outside, the options are endless. Everywhere where people come, narrowcasting can be used to reach these people and spread your message. By using screen communication in the right way, waiting times can be mitigated, purchase decisions can be steered and customers and visitors are stimulated to act. Narrowcasting can be used for both internal and external communication and is also known by the name Digital Signage.
Narrowcasting is widely usable and can be easily managed from a distance. It also attracts attention, is informative and always up-to-date. The (moving) visual elements are highly attractive to people and look gorgeous and recognisable thanks to the use of your own house-style.
The use of screen communication also makes it a lot easier to provide customers and visitors with information. With narrowcasting your own TV channel is created with you deciding what is broadcast. It takes only a couple of mouse clicks to compile your own personalised play list containing the desired information. Add to this the options of automatically generated content, and the advantage of narrowcasting in your shop, waiting area or institution is immediately clear.
Using narrowcasting the right way can generate a lot of profit. In shops impulse purchases can be stimulated or brands or products can be marketed more extensively. In public spaces and offices visitors can be welcomed or redirected to the right rooms.
It has turned out that in waiting rooms where narrowcasting messages with interesting information, traffic information or weather forecasts are shown, waiting times are alleviated. In addition, narrowcasting has many applications, including digital menu board or digital advertising board. It also has more specific uses, including a link to agendas or consulting room reservations. Instore Broadcast Narrowcasting has and is developing many new applications of narrowcasting.